About Us

Greetings, esteemed Bella Queens! I am LaRoysha White, and I have embarked on a journey to establish a boutique where I can express my passion for fashion. In the past, I often encountered clothes that didn't quite fit me or felt apprehensive about trying them on. As a child, I was captivated by the attire showcased in iconic movies like Breakfast at Tiffany's, Gentlemen Prefer Blondes, Mahogany, The Wiz, and Wizard Of Oz. Fashion-forward women such as Audrey Hepburn, Lena Horne, Diahann Carroll, Julie Andrews, and Lucille Ball left a lasting impression on me. During that time, I wore a size 9. However, as I transitioned to sizes 16, 18, 20, XL, 1X, and 2X, clothing seemed to become my adversary. It appeared that all the options available in MY size were unflattering and lacked style.

Fortunately, Queen Latifah, Jill Scott, Janelle Monae, and Meghan Trainor emerged on the scene. Their presence inspired me to dream of owning my own boutique. And now, after 25 years, I proudly present La Bella Tru', a name that translates to "Truly Beautiful!"

My ultimate goal is to cater to all the Queens out there. So, come and join the Bella Queens community, and immerse yourself in the remarkable La Bella Tru' experience!